The Chaco Difference
In 1989, a Colorado rafting guide had a vision to create the ultimate footwear for outdoor adventures in and out of water. He gave it a symbol, the gecko, because of its ability to adapt and thrive. Then he gave it a name - Chaco.
We believe the best days of our lives are those spent outside. Our roots are in whitewater, but are feet are on every trail and traverse. Chaco is active and intrepid. We believe exploring new places creates perspective and personal growth. Travel presents a world of opportunity and the death of every prejudice. Time spent traveling broadens our horizons and exposes us to new cultures, experiences and people. We believe the world is a better place when we do things with and for others. It's important to find your tribe: the people that share your values and your adventures. We celebrate the sense of family and inclusiveness.
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